It's not too late to adopt responsive design. Do you remember the last time you tried viewing a website on your phone, and the page was zoomed in and of low quality? Today, more than ever, it is crucial that sites adapt to the increasing number of users browsing on their mobile devices.
How is Responsive Web Design different from Traditional Web Design?
Defining "responsive web design" is straightforward. By adapting to the varied sizes and resolutions across devices, the design of the site reflects the preferences of its users. Mobile and desktop versions are no longer needed; rather, a responsive web application that scales and responds intuitively on various devices is what is now needed.
What are some of the Benefits of Responsive Web Design?
Responsive web design can benefit your business for several reasons. For your business, you should have a responsive web design for the following six reasons.
Then let's dive into the 6 reasons for it...
1: The number of mobile users is growing
Since the beginning of this century, the web has developed at an incredibly fast pace. Mobile web browsing has remained at the forefront of this whole phenomenon. Thus, internet browsers have used it as their first choice for some time.
According to studies, mobile users surpass desktop users in 2016. As the number of users using various devices grows, companies with a strong online presence should customize their online presence accordingly. Nowadays, the majority of mobile users abandon websites that do not have a responsive design when using mobile devices. Further, 74% of users said they would be more likely to visit a website again if it worked well on their phone.
If you have ever had to close a website while viewing it on your phone, you understand the importance of responsive web design. The lack of responsive design can result in images that are distorted or inflated, thereby frustrating visitors and ultimately leaving them to go to a competitor for the products or services you provide.
2: Designed for search engines & Google approved
The Google search rankings generally give preference to responsive sites over non-responsive sites if your site is responsive. In addition, responsive websites reduce the margin for error when it comes to on-page SEO because they are easier for search engines to crawl.
In order to build a responsive, mobile-friendly website, you need to find a website provider who has experience in this area. Websites that are not optimized for smaller screens can suffer from Google ranking declines.
3: Providing an improved user experience
A responsive website tends to load faster on any device. The user experience is thereby enhanced due to mobile and tablet users' ever-shrinking attention spans.
As a result, your brand will be perceived positively. Providing an improved user experience will help you retain customers. Shrunken websites and side-scrolling are things we dread the most! We need a responsive web design to prevent these problems!
4: Reliability and maintenance ease
The most popular solution during the early days of mobile browsing was to have separate desktop and mobile websites. Maintenance would be doubled. Nowadays, The most sensible way to create a site is to make it accessible from all devices and share the same URL.
5: Higher rates of conversion
Higher conversion rates are often the result of lower bounce rates combined with better search engine rankings. Your website will be a strong model for success if you offer excellent user experiences and seamless navigation.
To convert website visitors, you must make it easy for them to find what they want - or concisely explain what you can do for them. This situation can only be improved by presenting this information across multiple devices. A responsive web design can also benefit your business in this way.
6: A reduction in bounce rates
Bounce rates aren't good. For one, they show Google that your page isn't relevant enough to solve users' needs or answer their questions. This can negatively impact your search rankings.
In some situations, the problem isn't the content. For your site to be successful, the design is equally important. If your content is good, but can't be consumed on mobile devices, users will become frustrated and search for a better solution elsewhere.
More businesses are utilizing responsive design thanks to Google's active support for it since 2015. Despite this, many websites still do not use responsive web design. Additionally, they may be losing out on potential customers searching online for their products and services. Here's how you can look at it. People are increasingly seeking answers on the go due to the popularity of mobile browsing.
When they start their search process on mobile, you are at risk of losing potential customers if the experience is not satisfying. Good user experiences are the key. You increase your chances of your users getting in touch with your business by making it easy for them to find what they are looking for - regardless of what device they are using. Connect with the team of Cefnogi Solutions and get all your work done in a blink of an eye if you are looking for the services of responsive web design.